Email Marketing (a.k.a. Email Campaigns, Email Newsletters, Email Communications)Communicating with customers, and prospective customers, to bolster, or create, prosperous business relationships. The ability to track messages and protect your brand by using business-class email servers and systems is a critical necessity. Industry insiders through the email publishing firm "Email Marketing Sherpa," have begun to report that email service providers, using older systems, are beginning to fall apart behind the scenes. Also, despite the fact that many email campaigns generate a return on investment, the damage to the brands involved is marked and, many times, irreversible.
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Keyphrase Research (a.k.a. keyword study)
Scientifically determining the keyphrases most pertinent to your business and which of these generates more traffic to the Web site with the least amount of competition and investment in time and resources. Less competitive phrases will result in a higher success rates compared to phrases that are very highly competitive. The success rates for Web sites driving additional is much greater when keyphrases are chosen scientifically rather than intuitively.
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Search Engine Marketing (a.k.a. SEM)
Attaining the highest rank possible for keyphrases that are pertinent to a companies industry in order to drive traffic and increase sales through the business Web site. Effective search engine marketing usually involves keyphrase research and a well planned search engine optimization strategy.
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Search Engine Optimization (a.k.a. SEO)
Optimizing Web pages for the search engine spiders usually involves some basic keyphrases research, properly defined meta tags, properly formatted page titles with matching Web page content.
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Web Site Content Management
A portal through which you manage Web site content through a WYSIWYG interface that typically looks like a word processor style interface. No technical assistance is necessary for basic content management when done correctly and, thus, the cost in time and resources is lower for Web site management. Powerful Web site management portals will also include basic search engine optimization tools such as meta tag, keyphrase, page title and other editors.
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Meta Tags
Meta tags are another method used to communicate the intentions of the Web page to the search engine spiders. They are a recommendation from your site to the spiders as to how the page should be cataloged and what keyphrases your site should be referenced with. The degree to which these match the page titles, Web site content and other textual descriptors such as image alt tags will determine the degree to which the spiders, and search engines, rely on these tags, if at all. If the search engines do not believe that your content matches your meta tags and page titles, they might black list your Web pages as search engine spam.
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Web Page Titles
Page titles can be critical in determining how your Web pages are cataloged and can have a high degree of impact on which keyphrases will best define your site in Google and the other search engines. Effective Web content management systems will include the ability to easily edit this facet of your Web page.
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Search Engine Spiders (a.k.a. Automated Web Crawlers)
Automated programs that literally browse the Web and determine how your site will be ranked and which keywords or phrases will rank your Web pages the highest. Dynamically driven, or database or code driven, Web sites will often include characters such as '?' or '=' and these characters will confuse the spiders and result in a loss of marketing value for your Web pages.
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Pricing
Pricing vary wildly from small business systems ASP, hosted, on our servers to large business who buys an appliance with the systems integrated into the appliance server that simply plugs into their network.
Pricing is lower per system when you buy them in a bundle. So for a small business the initial setup hosted fee is $1,000 for each of the three systems, or $3,000 total. If you buy all three, the content management system, email system, and SEO & PPC service the initial deposit is $2,000. The monthly hosting, at $100 each, would be $250 for all three. All systems can be hosted, rented, or bought as an appliance delivered for plug and play into your network.
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315 Contest
This text is for a contest I am doing in Central New York for a guy with a radio show whose first name is Bill and whose last name is Keeler. 92.7_The_Drive is the winning password for the contest. The radio show is on Utica radio station 92.7 FM and is on between 3PM and 6PM. |
